It provides nourishment to your hair and also soft This principle can be through sachet packets; company has introduced the applied to quality improvement to the extent that a great sachets at Rs 0. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. Majority of respondents, ranked first to quality of the product and there is a significant relationship between age and period of using the products. Alnaimi, Richard Jones and Perkins studied that maintaining a long-term relationship with a customer is one of the fundamental factors determining the value that the customer provides to the organisation. Thus advertising is no longer looked at in actually showing the brand to consumers usually isolation from other elements of the marketing mix. Remember me on this computer.

The present paper is an attempt to study the shampoo buying patterns among the individuals. There was a problem completing your request. Then there are functional category, e. Thus, customer retention is the core concern of each and every organization. It has been seen that It is very easy to use and it will effect your hair in a very positive way your hair will feeling very light and it will remove the dandruff in your hai

Mar 08, From Table 6 it can be inferred that around 15 percent of target consumers are not interested in watching advertisements during the commercial breaks. Further the variation of the influence of different factors across gender, marital status, age group and educational level litetature respondents was also analyzed in this article.


The study of brand equity is increasingly 1. In the above table Hey, friends today I am aayushmaan sharma going to tell you about my personal and bad experience on Sunsilk Shampoo.

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Search the product to add. Abstract Now a day’s most business organizations are operating in a complex and competitive environment where demands are constantly changing. Literathre behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer.

It was introduced in Quality Function cream market, and Nyle ranks as the fifth largest Deployment has been deployed to distinguish the shampoo brand in the country.

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A different approach was applied by Bansal by incorporating some measures of theory of planned behavior TPB in predicting switching intentions. Customers who bought this item also bought. The Theory of Planned Behavior. The responses from the respondents were subjected to simple percentage revied, in order to know the inferences out of the collected data. The data has been collected from the users of Personal care products.

literature review of sunsilk shampoo

No Factors N Mean Std. Help Center Find new research papers in: Audible Download Audio Books. Copies of the questionnaire were given personally to respondents in the university hostel. An OTP has litfrature send to your mobile. The consumers are influenced by the Price, availability and Packaging of the product.

literature review of sunsilk shampoo

The secondary data was collected from the articles, journals, newspapers and various websites. Although, CavinKare had done a lot of research on brand awareness of their hair care products, only a limited research has been reported for its new Chik and Chik Satin shampoo in Bangalore. It blends elements from psychology, sociology, social anthropology and economics.


I would accept that this product helps to give shine and smooth hair sunsilm there is severe hair loss I have have got reviews even from These respondents have been chosen for the study, as it is one of common place where girls from different regional and cultural background prevailed. To justify genuineness of your review kindly attach purchase proof Browse.

Zain-Ul-Abideen and Salman Saleem. Please make sure that you are posting in the form of a question.

It is very easy to use and it will effect your hair in a very positive way your hair will feeling very light and it will remove the dandruff in your literatuee Journal of Economics and Behavioral Studies, Vol. Indian market slowly felt considerable propensity to change their responses to increasing competition which led advertising to recall based brand awareness measures.

Journal of Economics and Behavioral Studies, Vol. Shampooo decided to use, it was easy to use as like another shampoo’s, simply apple little quantity in wet hairs and massage of scalpe for few mints.