The early part of the case study document explains how currently the supermarkets use ‘Various types of EPOS Electronic Point of Sale and stock control systems’ line This link was very kindly shared by a fellow ITGS teacher. This first infographic gives an overview of the topic, covering some key concepts and explaining the sheer size of Big Data — much bigger than any traditional database. Such techniques include facial recognition cameras and even the use of WiFi signals to detect the location of customers within the store so that movement patterns can be gathered. As a quick reminder of some of the key concepts, here are five infographics that cover some of the key ideas and issues related to Big Data. Although a UK-based law the ASI case study is set in Mexico , studying the key elements of the DPA is useful to help students understand how personal data should be collected, stored, and used.

This is the process of using Big Data to determine the highest price a customer is likely to pay for a product. The article also nicely incorporates technical terminology from the ITGS syllabus. Leave a Reply Cancel reply Your email address will not be published. A key part of the case study process is performing primary research, which may be in the form of interviews, trips, or visiting speakers. For our mock, we got questions written by the teachers, and the 12 mark one was about an implementation strategy for the new system. The article Creepy but legal phone-tracking company gets wrist slap for empty privacy promise describes how retailers can track customers through their stores by collecting their phone MAC addresses using WiFi routers.

This infographic explains some of the challenges of achieving these goals. This is a very interesting, quite worrying example of the type of insights retailers can glean from customer data. This article discusses ways to track in-store customers even if they do not sign up for loyalty card or reward card schemes.


It helps check students’ understanding of key vocabulary and concepts, identify unknown words, and to link the case study to some of their prior learning. I think the 2 mark definition questions will be quite predictable – define ‘big data’ and another one of the terms on page Although it does not refer to supermarkets, this is a very clear explanation of JIT.

You can adjust your cookie settingsotherwise we’ll assume you’re okay to continue. You can download the lesson here. This is the process of using Big Data to determine the highest price a customer is likely to pay for a product. This could be particularly effective on websites where customers cannot see the price others are paying. You might also enjoy reading: It contains a lot of excellent information about the types of data that can be collected as part of a Big Data system, and the ways that data can be used.

In this case facial biometric data is being used in the same way as a traditional loyalty card number – meaning even customers without a Tesco Clubcard can be tracked.

5 Big Data infographics for the ITGS Case Study

I have included the book here because there are many examples that could be useful for the ITGS case study – Asociacion de Supermercados Independientes: There are great examples in here that clearly relate to several ITGS social and ethical issues.

The following sites dtudy very useful resources that can aid students in this initial secondary research: New perspectives on marketing Focusing specifically on grocery stores and supermarkets, this video examines the collection of use of consumer data. Important Information We have placed cookies on your device iths help make this website better.

You might also enjoy reading: Written by two key players in the project – Clive Humby and Terry Hunt – the book does tend to focus more on a business and marketing angle. These resources will help students understand how standard EPOS stduy work so they can better understand the problems faced by the supermarkets in Asociacion de Supermercados Independientes.


ITGS Case Study 2015 – Asociación de Supermercados Independientes – An investigation into Big Data

This should help them more fully understand the potential of Big Data before applying their knowledge specifically to supermarkets. This article is definitely worth a read, if only sfudy remember that Big Data in supermarkets is not just about targeted advertising.

We could possibly discuss the case study here.

ib itgs case study 2015

The case study for May and November is Smart Homes. Focusing specifically on grocery stores and supermarkets, this video examines the collection of use of consumer data.

Do you know of other videos that would be helpful for 215 ITGS case study?

Introduction Strand 1 1. Although not directly linked to supermarkets, much of this information can be adapted and applied to the ITGS case study.

ib itgs case study 2015

Using big data for smarter online supermarket shopping discusses a different side of Big Data that is sometimes forgotten – the use of analytics to optimize business efficiency. Posted September 18, Big Data technologies and methods change and improve at a pace perhaps even faster than traditional IT developments.

IB ITGS – Mr. Szeto’s Resource Centre

Already have an account? Please leave a comment below.

The Washington Center for Equitable Growth has some more examples of this type of discrimination.