Actually, the failure of Euro Disneyland points to a number of key lessons that may help itself to come to success and also may help other companies to avoid some management mistakes. The Global Business Environment: It is, therefore, a society in which a fair degree of inequality is accepted. Lithe French prefer to work together and take part in social relations mutually, whereas people from the USA adore the individualism. Enter the email address you signed up with and we’ll email you a reset link.

In the case of Disneyland, this type of thinking led them to perform very little market testing when preparing for the move to Europe and ultimately to neglect the market research that was acquired. Oxford, UK, Blackwell Pub. The male play a more important role in the society and power structure. This dimension measures the method through which social status is accorded to a person. The Disney characters that feature in the park have a tremendous merchandising capacity and are a great source of income. To conclude, Disney had a very poor initial performance due its lack of knowledge about the French and European preferences and culture. Culture was not the only aspect that led to the downfall of Euro Disneyland.

Which is largest market player in world? This dimension mentions two differences between the USA and France 1.


For Communitarianism decisions typically are referred to committees, people achieve things in groups, and they jointly assume responsibility.

Ltd, 4, pp Tayeb, M. No gigantic competitors in this sector 2. At the end of this article,it concludes some key lessons which came from the failure of Euro Disneyland.


euro disneyland case study hofstede

They rather visit Disneyland in America than taking risk to try new but unknown Disneyland. Karadjova and Mujtaba, This would increase the chances for its success.

Sorry, but copying text is forbidden on this website. In Individualist societies people are only supposed to look disneland themselves and their direct family.

That is why in this case the French were confused when Disney appointed mostly US expatriates into the top positions at Euro Disneyland- most of whom even cannot speak French well.

The executives made many errors including lack of cultural research, last minute changes to the hofsyede which increased the costs and assuming that one park was successful so would the others. I addition, the European recession Euro Disney marketers have made significant mistake by over pricing its products and tickets. This can be seen in the typical American behavioral patterns. By contrast the United State has a lower power distance.

Euro Disney Case Essay

Coupled with high prices for food and souvenirs, the Euro Disney Company started to close hotels during the winter months. A low score feminine on the dimension means that the dominant values in society are caring for others and quality of life. Societal Differences in Organizing Manufacturing Units: Market Analysis and Market Research Market Analysis and Market Research are the first and most vital steps that a company must take before entering a new market.

euro disneyland case study hofstede

The failure of Euro Disney can be used as a learning tool of what not to do for other companies that are considering expansion to a foreign market. One of the lessons Euro Disney faced was putting the park in charge of a French local Bourguignon.


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France French culture scores high on Disneylahd Avoidance. Americans pursue a greater equality between societal levels, duro government, organizations, and even within families Brendan, US Americans are prone to analyze new information to check whether it is true. Therefore, Disneyland is a great cross-cultural lesson for students and business man around the world.

Power is not only centralized in companies and government, but also geographically Individualism Vs Collectivism The fundamental issue addressed by this dimension is the degree of interdependence a society maintains among its members.

euro disneyland case study hofstede

Do not is too optimistic to a different new market. Each country, each city in the world has its own individualism, its own culture, and it is vital to companies to appreciate the culture and the people they will deal with. The proposed plan will create new jobs.

Euro Disney Case Essay Example for Free – Sample words

Top management had previous knowledge of things to expect. The key to do international business is to get a good knowledge of different culture from different angles. Cross-cultural Marketing, South Melbourne, Vic.: Not doing this leads to project failure. It also indicated hofatede main mistakes the Walt Disney Company made during the operation of Euro Disneyland.